Over the last several years, social media platforms have created a whole new way for people to earn income – by becoming influencers. This hasn’t just benefited the influencers; the brands partnering with them have gained a thing or two as well, and these days it’s all about reels.
These are short videos influencers post of themselves doing all kinds of things and interacting with all types of products – one of which should be yours We all know influencers can help a brand increase its reach to potential customers, but by partnering with an influencer who uses reels to communicate with their followers, you can increase this reach at a faster rate. Short videos = less viewing time and more views themselves To maximize all this potential, you’re going to need some help. Enter reels influencer marketing agencies
What Are Reels Influencer Marketing Agencies?
Did you know? There are entire influencer marketing agencies dedicated primarily to the creation and use of reels for helping brands grow and succeed. These agencies collaborate with different influencers and celebrities who are using Reels on Instagram, YouTube, TikTok, and more.
The Reels influencer marketing agencies are dedicated to identifying a brand’s targeted audience and finding the right influencer to reach them In partnership with a brand’s in-house marketing team and an influencer marketing agency. Influencers will create dynamic videos intended to go viral and generate awareness about a brand’s products and services. At the same time, the agency will keep track of the campaign’s metrics and reports for monitoring and maintaining the most effective marketing campaign possible for your brand.
Why Use Reels?
It’s a fair question – why reels? Brands have started to understand the great impact reels are having on Instagram and TikTok and in turn the value they hold in a brand’s next marketing campaign. The video content on these platforms, when leveraged properly, can reach an exponentially larger number of people than photos alone. Researchers have found that after looking at reels, most people are ready to make a purchase.
Reach
Hootsuite reported that in 2020, on average, IG posts had an engagement rate of 4.9 percent. This means if your influencer has about 1000 followers and they post a video with your product in it, only a small number of those followers will see the post. BUT, when similar content is posted as a reel, it can be viewed at much higher rates. Higher viewing rates mean greater reach which translates to more sales.
Engaging content
Seeing the same recurring image on Instagram is boring. Influencers know this, which is why they and their content keep evolving and staying fresh. Making creative reels that align with their audience’s interests, keep both the influencer and what they are marketing relevant. Reels are quick, snappy, and catchy. People love them and find them endlessly entertaining. They’re willing to use valuable free time to see what’s been posted. It’s a way of reaching potential customers that you and your brand want in on.
Shows true personality
Reels promote the authenticity of an influencer, allowing a break from what can sometimes feel like an act and their followers love this. So imagine if your product were to make an appearance in such a reel.
How to Build an Influencer Marketing Agency
Starting your own reels influencer marketing agency is not for the faint of heart. Here’s what to consider.
Get in on the action
Having a well-planned strategy is a must Research how other successful agencies got off the ground, request informational meetings with industry experts, and when your budget permits, hire them.
A website is essential
These days, if it’s not online, it doesn’t exist. People are less likely to trust your product when there’s no ‘’www address to back it up’’. And the more intuitive and user-friendly your site is, the more people will use and recommend it.
Finding the right influencer for you and your brand. Finding the right influencers who are knee-deep in the niche your brand represents is the key to making this whole process work. Fewer followers are okay as long as it comes with higher engagement rates.
How to target your audience through Reel influencers?
Reels are trendy; they’re cool. They’re a convenient and expeditious way brands can successfully market themselves. When an influencer is talking about a product to their followers, said followers are really listening and paying attention When you introduce reels into that mix, the increase in reach and potential sales is quantifiable.
Why The Shelf?
When searching for a Reels influencer marketing agency, you will have a lot of options, but what is essential to consider when picking the right one, is who is going to get you the results you want and need from your next marketing campaign. The answer – The Shelf. By providing top-quality service to our customers over the years, we have become one of the most successful influencer marketing agencies in the country.
With a team that spans the globe, we are connected to the best TikTok, Instagram, Facebook, and YouTube influencers who want to help your brand meet its goals. We customize and build Instagram influencer campaigns specific to the needs of your brand and execute, plan, manage and optimize those campaigns to ensure their success. Let’s chat about your next marketing campaign. Contact us today.