Hello, summer! It’s that time of year again. Let’s dive into the 2024 July Social Media Calendar. While your customers are living it up at the beach, it’s time to plan a fall strategy that will keep you top-of-mind through December 31st. And Pinterest is your starting point.
Consumers spent $22.4 billion shopping for Father’s Day in June. Down slightly from the $23 billion spent last year. As we come together to spend another $84 per person on Fourth of July festivities, you may be simultaneously bracing for a mid-summer sales lull.
Breaking Down Summer Spending & Planning
For many companies, mid-summer is the time to plan for winter campaigns and make important changes with software and processes. That’s cool. But you may be interested to know more than 75 million students are on their way back to school between July and October (October is when the last few college add/drops can slip by without incurring a grade… remember?).
Prime Day, anyone? The official Prime Day dates have yet to be announced for 2024. But experts predict the mega sale will fall between July 9 and 14. The sale is predicted to last 48 hours, as in previous years. While the timetable may be tight to put together a whole big thing for Prime Day, you can certainly take advantage of the mid-year “holiday spirit” by promoting your own big sale that week. In 2022, Prime Day surpassed Cyber Monday 2022 in sales by more than a half-billion dollars in sales.
Pinterest! For the next few weeks, there’s going to be a HUGE jump in Pinterest activity as pinners plan for back-to-school, Halloween, AND Thanksgiving. Yeah. Thanksgiving.
So, yeah… consumers are already planning for the next thing. And you should, too. Now’s the time to start identifying those marketing goals, researching influencers, and coming up with sassy ideas for your fall and holiday marketing.
July 2024 Social Media Calendar — Holidays Worth Noting
Nevertheless, the arrival of July brings with it some pretty interesting hashtag holidays that are perfect for your social media content marketing, including:
- National Ice Cream Month
- National Women’s Motorcycle Month
- Nude Recreation Week 😉
- National Moth Week
- Independence Day (U.S.)
- National Mojito Day
- Collector Car Day
Take a look at the July 2024 social media calendar below and feel free to embed it on your website using the embed code under the calendar.
COPY and PASTE THIS 👇 CODE to EMBED THIS ☝️GRAPHIC.
ABOUT THE AUTHOR
Константин Смирнов | Wizard of Design
Konstantin Smirnov has a knack for dreaming up fantastical illustrations that convert complex concepts into really cool visuals. He has created an amazing catalog of magnificent illustrations and designs that help bring The Shelf branding to life. You’ll find his work on just about every creative asset we publish.
