Win Market Share at the Awareness Stage

Our influencer campaigns don’t just generate buzz—they drive visibility, build brand sentiment, and set the stage for performance.

Be the Brand They Remember

We build influencer campaigns that drive visibility, increase positive sentiment, deliver high-quality prospects, and set the stage for measurable growth.

Trusted by leading CPG, lifestyle, and media brands to drive brand lift, recall, and top-funnel impact.

Top-of-Funnel Isn’t About the Sale. It’s About the Setup.

The best awareness campaigns don’t just reach people—they qualify them. That’s why we design top-of-funnel content that brings in the right people from the start. No immediate conversions? No problem. They’re still part of your brand’s orbit.  And when it’s time to convert, they already trust you.

The Interest Graph Is the New Targeting Frontier

We pioneered interest graph marketing to ensure that your content shows up where your audience is already paying attention—not just demographically, but behaviorally. Our creators are handpicked based on who actually influences purchase behavior in your category. We use first-party campaign performance, platform signals, and buyer behavior—not vanity metrics. Because it’s not just about who sees your content. It’s about where you’re seen—and why it resonates.

0
x

Higher View-Through Rates Than Industry Benchmarks

Awareness that actually gets watched

0
.7%

Positive Sentiment in Brand Lift Survey

Quality awareness at scale

#
0

Creator Post Ranked on TikTok’s Top List

Breakthrough visibility

0
x

Higher Watch Times on TikTok

Qualified reach from the first impression

Savers | Cross-Border, Hyper-Local Campaigns for Store Openings

Multi-activation rollout supporting 23 store openings across the U.S. and Canada. Influencer-driven content built awareness, sparked engagement, and drove in-store intent with measurable results across paid and organic.

View Case Study

📊 Performance

  • • 5.75M Organic Impressions
  • • 184.7K Engagements
  • • 4.9K Link Clicks · 6.7K Sticker Taps · 1.3K Replies
  • • 86.7% Positive Sentiment
  • • 2.21% IG Story ER (↑121% over benchmark)

🏬 Grand Openings

  • • 59.5M Impressions (↑38% above target)
  • • 25.9K Engagements
  • • Top Content: Reels + In-Store Hauls
  • • Highest VTR: 29.2% (3.3x Campaign Avg)
Funnel Stage: Brand Awareness

Real Campaigns. Real Business Impact.

The Shelf Optimization Flywheel

Optimization Flywheel

Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.

Allowlisting Strategies

Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.

Brand Lift Studies

Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.

Splice Lab at The Shelf

SpliceLab™

Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.

Multi-Channel Content (MCC)

Multi-Channel Content

Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.

Viral Hitmakers at The Shelf

Viral Hitmakers

Drives cultural conversations by creating bold, trend-setting campaigns that put brands at the center of social buzz.

Trend Track at The Shelf

Trend Track

Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.

The Shelf Creator Space

Creator Space

An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.

Brand Awareness Campaigns

Let’s Make Your Brand Impossible to Ignore

Whether you're launching, rebranding, or just ready to be seen — we design influencer campaigns that spark visibility, boost brand sentiment, and fuel future performance.
Let’s Talk Awareness Strategy