Our Optimization Flywheel is a repeatable system for scaling ROI and turning influencer content into performance assets.
Our Optimization Flywheel is a repeatable system for scaling ROI and turning influencer content into performance assets.
TRUSTED BY SOME OF THE MOST INNOVATIVE BRANDS IN THE WORLD.
It’s not a tool — it’s a method. The Optimization Flywheel is The Shelf’s proprietary system for turning influencer campaigns into performance machines. Every campaign feeds our learnings database. Every creative is tagged, tested, and tracked. Then SpliceLab™ takes over — remixing, optimizing, and launching paid-ready variations that drive serious ROI.
We start with your goals and build a test plan that informs creative direction from Day One.
Influencers get clear guardrails while still creating authentic, native content.
Before anything goes live, we tag, analyze, and prep assets for every platform.
We remix content with new hooks, overlays, lengths — even run AI-assisted timestamp edits.
We deploy the top-performing variations with precision targeting and allowlisting.
Campaign data feeds our learnings database, so every launch gets smarter.
SpliceLab™ is where your content levels up. We turn single influencer videos into multiple paid-ready variations. Using timestamp-level edits, AI recommendations, and platform-specific optimizations, we test what hooks, overlays, formats, and CTAs drive performance — then scale what works.
We know what works across verticals, platforms, and objectives — and we have the data to prove it.
We use AI to surface insights and streamline edits — but our team drives the strategy.
Every ad starts with authentic creator content, not generic footage.
We test, learn, iterate, and launch again — often before your first campaign ends.
✔ Retail: 2x higher conversion rates with deep-linked influencer campaigns
✔ CPG: Product-benefit-focused content delivered 32% stronger ROAS
✔ B2B: Thought-leader collaborations lowered CPL by 95% vs. traditional ads
✔ Entertainment: Authentic storytelling increased campaign engagement by 17%
Our campaign for Savers reframed secondhand shopping with content that felt personal and real. Paid amplification turned that storytelling into action—driving 136K clicks and 15.9M impressions.
Let’s Build Your Performance Engine
Let’s discuss how The Shelf can turn your influencer marketing into a performance-driven revenue channel.
