We're freakishly good at reaching adventurers, outdoor enthusiasts, and the work gear crowd.

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We gather the data, watch the outdoor trends, and research the h*ll out of the niched-down audiences that outdoor brands are looking to connect with. We finesse your audience with strategic, creative, click-worthy influencer campaigns. #yw

Let's talk Strategy

We're freakishly good at reaching adventurers, outdoor enthusiasts, and the work gear crowd.

Let's talk Strategy

Targeting the off-the-grid, out-and-about, brand-loyal, hard-to-pin-down, phone-always-off, hard-day-at-work types? Oh yeah, we specialize in reaching that crowd. And we’re experts at partnering outdoor brands with the influencers these shoppers trust.

Strategic Planning

There's no such thing as a one-size-fits-all campaign when it comes to targeting buyers who live, work, and/or play outdoors. So, we carefully tailor our campaigns to reach specific goals for your outdoor brand.

Friends in High Places

We're pretty savvy when it comes to effectively targeting audiences that are hard to reach. Our platform gives us access to a HUGE network of influencers who would love to put your product to the test in real conditions.

Detecting Fraud

We get to see tons of details about influencers, using robust profiles that provide us with all the data we need to spot fake influencers. You won't get duped into working with someone who doesn't actually have credibility with your target audience.

Campaign Monitoring

The client portal will provide you with real-time access to your campaign. You can monitor your campaign, check out the content, and even micro-manage your team (if that's your thing).

Reusable Assets

Access all of your campaign content in one place without having to search different platforms. And when you're ready, download your content to reuse it on your own branded channels, or for other campaign activations. One click is all it takes.

Superior Content

Unicorn campaigns don't build themselves. We rely on our creative team to ensure influencer content has the right mix of inspiration, awe, and grit + the enchanting wonder that nature provides. The goal is always the same: to get the highest ROI for your campaign.

Optimal ROI

We run always-on campaigns, which means our account managers and strategists will evaluate influencer content to ensure quality and see which posts perform best. Then, we optimize your campaign by putting more resources behind the content that resonates most with your audience.

Buyer's Journey

Influencer marketing can help your outdoor brand accomplish a pretty wide range of goals. We're great at custom-building cross-channel, full-funnel influencer campaigns to help you meet your audience wherever they may be. More awareness. More chatter. More customers.

Vertical : Outdoors

Different verticals present different challenges. Check out the results we got with these outdoor brands.

View All Case Studies

Moosejaw

The Moosejaw campaign was largely about boosting the brand’s visibility, which was a BLAST! Why? Because aside from being one of our favorite brands, Moosejaw was open to all sorts of fun ideas for creating scroll-stopping, shareable content.
Influencers posted an especially high amount of value-adds on Pinterest (where 8 in 10 Pinners go when they’re starting a new thing), giving the brand an additional 28,287 engagements.
One Instagram video alone garnered 15,148 views with a micro-influencer!

RefrigiWear

We had over 123 pieces of content for the RefrigiWear campaign, and over-delivered on reach by 164%!
In a value-add for this campaign, 4 influencers created Instagram Stories that blew metrics out of the water: Instagram Stories grabbed a 9.76% views ratio that generated over 500 clicks and almost 500 sticker taps.
Our top YouTube video received over 184,260 views, plus we achieved over 372,000 views across all the YouTube videos.

Nite Ize

We produced 372 pieces of reusable content. Nite Ize loved it all so much, they turned one image into a mural in their headquarters.
Due to the product requirements, we had to target influencers with very specific photography skills. As a result, the content literally lit up Instagram.
We over-delivered on our whitelisting impression guarantees by 230%.

``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``

Stephanie Lenox

``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``

Stephanie Lenox

``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``

Irina American Standard

``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``

Tricia Central Garden and Pet

``This dashboard is giving me life. So much better than an excel spreadsheet.``

Loren Carbon Health

``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”

Christian Blued

``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``

Alina Pilot Pens

Technology-Based Decisions to Promote Your Outdoor Brand

The best influencer campaigns are driven by data. We use natural language processing and machine learning to determine which outdoor influencers, campaign concepts, and audiences will deliver the best results for outdoor brands.

Data-Driven Influencer Marketing

We study your market, your buyers, and your competitors. We analyze outdoor trends and incorporate our findings into your campaign. It's why we're so darn good at rolling out influencer campaigns that help outdoor brands nail their marketing goals.

Buyer Behavior

For us, the only things that really matter are the results you get with your campaign. To get the best results, we know we have to go beyond choosing adventurous influencers who take great pics in the snow. We have to find the creators who have the RIGHT audience members who are at the PERFECT point in their buyer's journey if we want to help you hit all the important KPIs. #yw

Full-Funnel Campaigns

We create an “echo chamber effect” that lets us use outdoor-related visuals and messaging from your campaign to show up at different points along your customer’s path-to-purchase. We combine our unique targeting capabilities with our ability to whitelist influencer content, so that it’s delivered to social media users as ads directly through influencer accounts. This nifty little technique widens your net by allowing you to target social media users beyond the influencer’s audience.

Whitelisting

We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We can leverage our strong influencer relationships to get usage + advertising rights enabling us to run really cool campaigns for outdoor brands with 30% engagement rates on whitelisted content!

We work with captivating hikers, travelers, and gardeners to create authentic and motivational experiences.

Schedule a quick call with one of our strategists and learn how one of our campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.

Schedule a Strategy Call