We are a full-service influencer marketing creative + strategy agency with our own proprietary SaaS platform. We build data-driven influencer campaigns to connect builders, realtors, interior designers, and home decor brands with storytellers who can reach the masses. We learn your lingo, study your industry, and get knee-deep in your company culture. That way, we can dream up the BEST ways to help you find the right influencers to boost your audience, awareness, and bottom line.
We are a full-service influencer marketing creative + strategy agency with our own proprietary SaaS platform. We build data-driven influencer campaigns to connect builders, realtors, interior designers, and home decor brands with storytellers who can reach the masses. We learn your lingo, study your industry, and get knee-deep in your company culture. That way, we can dream up the BEST ways to help you find the right influencers to boost your audience, awareness, and bottom line.
Whether you're a builder, building supplier, interior design specialist, or a home products brand, chances are you have some very specific goals you need to meet this month, quarter, and year. Our creative strategists craft campaign concepts with your 👉🏼goals👈🏼 in mind. That's how we (and you) stay winning! ✨
Our influencer platform gives us access to a HUGE network of home decor and home improvement influencers from around the globe. Over the past decade-ish, we've been able to build great relationships with creators from dozens of "home" verticals who are EXPERT storytellers.
We see the nitty-gritty details of influencers, using data to determine whether or not they actually have influence in your vertical. We can see if an influencer is participating in fraudulent activities before we even bother shortlisting them, so they don't cost you time or money.
Get real-time insights on your campaign right from our client dashboard. Monitor the progress of your campaign, and manage your team to make sure everything with your home-related campaign stays on track.
See all of your campaign content in one place without having to click from Insta to blogs to Pinterest. When you're ready to review it or download it, one click is all it takes.
We're big on quality control. Like, HUGE. We have art directors, copywriters, and strategists to assess influencer content to provide the home influencers working on your campaign with the necessary feedback. All this to make sure your campaign delivers the highest ROI.
We activate influencer campaigns in stages, so that your account managers and strategists can evaluate each influencer's post and make any necessary tweaks to the content of your campaign as needed. We'll continually optimize your campaign for better and better results.
There are goals that go beyond brand awareness! That's why we structure influencer campaigns to help you find the right segments of your audience (and your influencers' audiences) for the goals you want to reach. But don't worry, we provide a full suite of services for full-funnel influencer campaigns, from awareness to raving fans.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
Our influencer campaigns are driven by technology. We use natural language processing and machine learning to make the best decisions around influencer selection, campaign concepts, and audience targeting. We provide social media strategies for builders and interior designers that get results.
We'll learn everything we can about your competitors, the home improvement market, and your customers. Then we'll use that data to identify trends and build unique, responsive, and memorable influencer campaigns.
What matters most to us are the results you get. Influencer selection is a big part of that. So, we go beyond just choosing home improvement influencers who are a match. We also decide which influencers have the right audience (in the right stage of the buying process) to help you accomplish your marketing goals.
We combine unique targeting capabilities with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new audiences to see messaging and visuals through your home campaign from multiple non-brand sources to increase your audience’s familiarity and comfort with your product or service.
We build custom targeting strategies that use your influencer-generated content to drive better and better results for home improvement brands. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.
We're a pretty likable bunch, which makes it easier for us to build relationships with home improvement influencers. Our clients benefit because we're able to get them usage + advertising rights enabling us to run campaigns with 30% whitelisting engagement rates!
We work with those in the know when it comes to decor, tablescapes, fixer-uppers, and home renos to create super on-point content.
Schedule a quick call with one of our brand strategists to get a run-down on how we craft campaigns targeting decor nuts to guide your customers through each stage of their decision-making process, from activation to conversion.
Schedule a Strategy Call