Recognized alongside LinkedIn and Ogilvy for excellence in social innovation and performance-driven influencer marketing.
April 1, 2025 – New York, NY — The Shelf, a leading influencer marketing and performance-driven content agency, announced today that it has been honored with a nomination for a Webby Award in the category of Best B2B Social Campaign for its innovative work with Engine.
The Webby Awards, hailed as the “Internet’s highest honor” by The New York Times, celebrate excellence online across media, marketing, and technology. The Shelf’s nomination places the agency alongside global giants like LinkedIn and Ogilvy, reinforcing its leadership in the evolving B2B influencer space.
About the Engine Campaign
The nominated campaign for Engine combined organic influencer storytelling with a strategic three-phase paid media framework to drive awareness, consideration, and conversion. By partnering with a diverse roster of business-focused creators, The Shelf delivered:
- 15.2 million impressions — 508% over plan
- 170K link clicks and 216K engagements
- 773 paid sign-ups from full-funnel retargeting
- Top creator performance across Instagram, LinkedIn, and TikTok using humor, corporate lifestyle, and practical travel insights to engage niche professional audiences
Engine’s brand story was amplified across business communities at a time when traditional corporate travel platforms were falling short, offering a timely, audience-first approach that resonated deeply with decision-makers and end users alike.
About The Shelf
The Shelf is a data-first influencer marketing and creative strategy agency specializing in building high-performing campaigns that connect brands to consumers through culturally relevant storytelling. With a proprietary platform and a commitment to precision targeting, The Shelf delivers measurable business outcomes across industries.
About The Webby Awards
Established in 1996, The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS), a judging body of over two thousand industry experts and technology innovators. This year’s competition received over 14,000 entries from across the globe.
Learn more:
View The Shelf’s nomination at the 2025 Webby Awards
