You don’t know what you don’t know. That’s the reality for most brands trying to hammer out that first 🦄 influencer marketing campaign internally.
You don’t know which influencers will work out. You haven’t tested the messaging within the context of an influencer campaign. Heck, you may not even know who on your team will be the point person overseeing the campaign and dealing with the influencers (yeah… that totally needs to be somebody’s job, man!)! There’s a lot to consider, way more than what most marketing teams even realize.
So, we created a short influencer marketing FAQ zeroed in on the questions about your influencer marketing strategy you need to have answered BEFORE you launch your campaign. Trust us. This is the guide you want to have in your arsenal when you’re planning your first influencer campaign.