Creative + Strategic Influencer Marketing Services

We run unicorn influencer campaigns shaped by data-driven insights. We’d love to show you what we can do for you.

Our Influencer Marketing Services

We run unicorn influencer campaigns shaped by data-driven insights. We’d love to show you what we can do for you.

Unmatched 🦄 influencer marketing services.

Tell us your marketing goals and our team will dream up custom influencer marketing strategies to target different segments of your audience. Our influencer campaigns will guide your customers through each stage of their decision-making process and move them along the path-to-purchase. Read on to learn how our influencer marketing services are different.

Our team is made up of marketers, data geeks, strategists, a professional rugby player, account managers, and content creators working with our proprietary software platform to build targeted, effective, memorable, unicorn influencer marketing campaigns. Tell us your marketing goals and we’ll help you stay top-of-mind and engaged with your customers at every single stage of the purchase process.

Strategy + Planning

No cookie cutter campaigns! There are dozens of marketing goals you can achieve with influencers! We customize campaigns to achieve specific results for your brand.

Relationships

Our platform gives us access to a HUGE network of creators from all over the world. We’ve built thousands of relationships. This is why we can run more niche campaigns.

Fraud Detection

Our robust profiles provide all the data we need to sniff out fraud. And we provide you with the same data during approvals so you don’t have to take our word for it.

Client Portal

Monitor your campaign (and micro-manage your team) in real-time. Our dashboard is loaded with tools to provide real-time insights to brands for the most efficient campaigns.

Reusable Content

Once contracts are signed (we take care of that, too), our easy-download portal houses all your content. And we almost always collect extra content for you to reuse as needed.

Quality Control

Everybody says they have QC. But ours includes art directors, copywriters, and strategists who assess content to provide influencers with feedback, all to make sure your content delivers the highest ROI.

Optimization

We roll out campaigns in stages so your account manager and strategist can evaluate each post (again, QC) and make tweaks as needed. We continually optimize your campaign for better and better results.

Full Funnel

There’s more to this than brand awareness. We structure campaigns based on where your customers are in the purchase process. We provide a full suite of services for full-funnel influencer campaigns, from awareness to raving fans.

Hanes - client of The Shelf Influencer Marketing Agency
First Aid Beauty - client of The Shelf Influencer Marketing Agency
eos - client of The Shelf Influencer Marketing Agency
Pepsi - client of The Shelf Influencer Marketing Agency
Brilli - client of The Shelf Influencer Marketing Agency

Every Decision is Grounded in Technology

Everyone says it, but for us it’s true. We really do use natural language processing and machine learning to determine which influencers, concepts, and targeting will be the most impactful to your influencer campaign. 

Data-Driven Campaigns

We evaluate your competitors, the market, your demographic, and we use trends identified through our tech in order to assemble truly unique campaigns that will make your brand stand out.

Audience Shopping Habits

At the end of the day, nothing really matters more than selecting an influencer whose audience has the shopping habits you're targeting. We find those influencers.

Full-funnel Marketing

Build your own “echo chamber.” By combining our unique targeting capabilities and ability to deliver ads via the influencers’ accounts, new customers will see your message from multiple non-brand sources, increasing their familiarity and comfort with your product or service.

Whitelisting

We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41 compared to $0.97.

Retargeting Funnel

We leverage our strong influencer relationships to get usage + advertising rights, enabling us to run campaigns with 30% engagement rates!

All the Verticals

We’re an influencer marketing agency. All day. Every day. We can customize the influencer marketing services we provide for  any vertical. Seriously. We can send you case studies from just about every type of business.  Here are some that have a bit more detail…

Apps

apps / software / review sites

61% of buyers engage with influencers 1X a day. 35% engage more than 1X a day. Our influencer campaigns consistently over-deliver on both reach and engagement.

Beauty

hair / makeup / skincare / devices

8 in 10 millennial women say social media is the best way for brands to reach them. We connect beauty brands to influencers whose audiences are beauty buyers.

Fashion

clothes / shoes / experiences

45% of those surveyed prefer Instagram Stories for learning about new trends. Our team has ninja-like skills at dreaming up sticky Stories concepts.

Food

food / devices / restaurants

58% of social media users are noticing more influencer content that they like since 2020. We partner food brands with foodies, chefs, and bloggers who are AMAZING storytellers.

Parenting

baby products / b2s / families

71% of millennial parents talk about brands online after a purchase. 89% of ALL MOMS say people ask them for product recommendations. We’ll build an army of fans who can stir up the positive chatter your brand needs.

Outdoor

hiking / camping / experiences / working / gardening

66% of those polled say social media impacts their decision to shop certain brands. We partner outdoor brands with super-niche influencers that can help build a loyal following.

Home Decor

decorating / diy / tablescapes / lighting

85% of pinners use Pinterest to jumpstart new projects. We build campaigns that will drop #sponcon from bloggers in front of buyers a bunch of different places along the purchase path.

Social Causes

BLM / sustainability / environment

68% of consumers expect brands to #beclear and #speakup about their values. We help brands find creators whose own values AND audiences align with the values and mission of your brand.

Fantastic Campaigns

Bold ideas. Cultural relevance. Data-first strategies.


At The Shelf, we create the blueprint that drives results for brands and inspires the industry. Ready to see what we can do for your brand?
Let’s talk.
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