Data-driven, creative precision. Performance you can screenshot.
ROI-Backed Influencer Campaigns Trusted by Fortune 100s
We design influencer campaigns that deliver measurable outcomes. Data-driven, performance-focused, built for enterprise growth.
Performance You Can Screenshot
The Shelf is a data-first influencer marketing agency that helps enterprise brands turn influence into measurable growth. Our work blends market intelligence, enterprise-ready processes, and creative excellence to deliver campaigns that are as boardroom-ready as they are culture-driven.
For senior marketers, the challenge isn’t usually reach, it’s proof. Too often, influencer campaigns create a flurry of content without providing clarity on impact. That’s why we built our approach around performance. From our proprietary platform that pinpoints the voices most likely to move your buyers, to our Optimization Flywheel that compounds results over time, every part of our system is designed to turn influencer marketing into a predictable driver of ROI.
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ROAS in a retail campaign
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Higher Holiday Sales for a Beauty Brand
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Higher Watch Times on TikTok
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Award-nominated B2B Campaign
CAMPAIGN SNAPSHOT: Papa Murphy’s x The Shelf
High-Conversion Foodie Campaign | Traffic + Conversion Focus | TikTok + Instagram
Papa Murphy’s partnered with The Shelf to boost sales of its LTO favorites—like the Jack-O Pizza and Cheesy Stuffed Crust—by tapping creators with authentic foodie followings. We rolled out a dual-phase campaign optimized first for landing page traffic, then for purchases. Using a mix of product hacks, hosting moments, and family meal content, we turned pizza demos into dollars. Read the Full Case Study
Papa Murphy’s | Traffic + Conversion, Performance-First Strategy
Sequential campaign built to drive traffic and convert buyers using high-performing creator content. Influencer-powered rollout spotlighted Papa Murphy’s as the go-to meal hack—fueling purchases, impressions, and a pizza-fueled performance win.
📊 Performance
- • 3.8M Impressions (↑80% over goal)
- • 71.9K Link Clicks | 11.6K Purchases
- • $0.96 CPA | $29.71 ROAS
- • 13.4% VTR | Top Creator drove $192K in sales
- • 2x Higher Engagement on TikTok vs IG
🍕 Content Wins
- • Pizza Roll Hacks = Most Shared + Saved
- • Jack-O Pizza + Stuffed Crust LTOs drove intent
- • Foodie Reels + Hosting Content = Strongest Conversions
- • Top Influencer = 65% of Campaign Sales
- • TikTok drove strongest intent signals
The Shelf Optimization Flywheel
Performance isn’t something we tack on at the end — it’s the engine that drives our work. The Optimization Flywheel is a continuous system that transforms influencer content into scalable, data-informed creative. Each turn builds on the last, from UGC testing to paid amplification, creating momentum that compounds and delivers lasting growth.
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ROAS in retail with attributed sales of $2.1M in one month
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ROAS for QSR brands with full-funnel strategy
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ROAS for QSR brands with full-funnel strategy
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visits to e-commerce product pages through strategic deep linking
Trusted by Brands. Proven in Campaigns.
2x Award-Winning Influencer Campaign: Peelz Citrus - Embrace the Bold
When Peelz Citrus needed more than impressions—they needed a conversion engine—they partnered with The Shelf. Our full-funnel influencer campaign drove 170,000+ product page visits, outperforming traditional paid media benchmarks across every platform. Built for bold storytelling, engineered for measurable ROI, this campaign redefined what influencer marketing could deliver for a challenger brand.
Common Questions & Objections
We ground campaigns in data (13 years of benchmarks + your category research). Creative is built around retail and sales objectives, not vanity metrics.
No. We tier budgets, start with a pilot, and optimize spend using Splice Lab assets + paid amplification to maximize ROI.
Our briefing process, approvals flow, and real-time dashboards keep your team in control while giving creators room for authentic storytelling.
Templates, review gates, and repurposing workflows let us scale volume while enforcing brand safety and compliance guardrails.
Retail lift and engagement upticks typically appear in the first 4–6 weeks. Long-tail results compound as content is amplified across channels.
We track sales lift, CAC/ROAS, brand search growth, and engagement quality — all visible in your client dashboard with weekly reporting.
Why Enterprise Brands Choose Us
Big campaigns come with big questions — budgets, attribution, and brand safety. That’s why our process includes structured pilot programs that let brands validate ROI before scaling, transparent reporting that ties influencer activity directly to revenue, and built-in safeguards around usage rights and compliance. The result: decision-makers can move forward confidently, knowing performance and protection are baked in from the start.
Optimization Flywheel
Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.
Allowlisting Strategies
Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.
Attribution + Measurement
Measures influencer impact across platforms using clicks, traffic, and conversion data.
SpliceLab™
Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.
Multi-Channel Content (MCC)
Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.
Brand Lift Studies
Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.
Trend Track
Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.
Creator Space
An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.
We don’t just use data—we apply it at every level of your campaign. From selecting creators to optimizing conversion paths, every decision is backed by insight and built to perform.
Data-Driven Campaigns
We evaluate your competitors, audience behavior, and market signals to craft campaigns that outperform industry benchmarks and elevate your brand’s positioning.
Audience Shopping Habits
We match creators to purchase intent—not just reach. That means finding influencers whose audiences are primed to buy what you're selling, where you’re selling it.
Let’s Build Your Performance Engine
Let’s discuss how The Shelf can turn your influencer marketing into a performance-driven revenue channel.Let's Talk Performance