We’re a full-service influencer marketing creative and strategy agency. We use our own proprietary SaaS platform to plan, execute, manage, and optimize world-class beauty brands influencer marketing campaigns.
We’re a full-service influencer marketing creative + strategy agency. We use our own proprietary SaaS platform to plan, execute, manage, and optimize our clients’ campaigns.
Cross-channel marketing. That’s what we’re talking about, right? Consumers don’t buy beauty products just because they saw them in an influencer’s feed.
That said, we’re the type of influencer agency that: a) knows that and b) uilds cross-channel beauty influencer marketing campaigns that provides opportunitiesto reach beauty buyers all along their path to purchase.
Influencer marketing for beauty brands is all about taking your cosmetics brand and making it more relatable and consumable. We’re great at transforming your cosmetic and skincare promotion ideas into ad campaigns, YouTube explainer videos, and all other types of paid and organic content.
We dream up concepts that’ll resonate with your audience, and we partner you with influencers who can deliver click-worthy creative assets you’ll be able to use for years to come.
There's no one-size-fits-all in the beauty game, and no one-size-fits-all in influencer marketing, either. So, we tailor beauty campaigns to reach specific goals for your brand. Whether your searching for a micro influencer or you want to work with one of the top beauty influencers for a partnership, we’ll help you pave the way to your goals.
Our influencer platform gives us access to a HUGE network of beauty, skincare, and MUA influencers from around the globe. Over the past 9 years, we've been able to establish fantastic relationships with hundreds of creators who are wizards with a brush.
Robust social media profiles provide us with all the data we really need to spot fake influencers. So, we can flag and weed out any beauty "unfluencers" before we ever bother to shortlist them.
Get real-time access to your campaign and use our dashboard to monitor progress, micro-manage (if that's your thing), and make sure everything is on track.
Good news - we take care of the contracts! And you'll have access to all of your influencer-generated content. Just download what you want right from your dashboard, and reuse the content in your other beauty marketing campaigns.
Our team is chock-full of people who take content seriously. So, campaign concepts and content are seen by our copywriters, creative strategists, and account managers before and after they go live.
We'll roll out your beauty campaign in stages so your account manager and strategist can evaluate each post (again, QC) and make tweaks to the content or to your campaign as needed. We continually optimize for better and better results.
We know there's more to conversions than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take beauty shoppers from awareness to raving fans.
Our campaign for KISS leveraged 46 beauty influencers to showcase the ease and natural look of Falscara lashes, resulting in over 23 million impressions and 2 million engagements, with individual TikTok videos garnering up to 649,000 views.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
We see influencer marketing as the happy marriage between science and art: it’s data, technology, and creative ideas. We use natural language processing and machine learning to determine which beauty influencers, creative concepts, and targeting criteria will be the most impactful for your campaigns. That’s how effective influencer marketing in the beauty industry gets done.
We evaluate the other beauty brands in your market, the beauty industry as a whole, and your target demographic. We check out the beauty trends and build unique campaigns that will make your brand and your products stand out in a crowded market.
We are able to laser-focus the targeting for beauty campaigns because we rely on technology and data to show us which beauty influencers have the right audience to help you meet your campaign goals.
Build your own echo chamber. By combining our unique targeting capabilities and ability to deliver ads via influencers’ accounts, new customers will see messaging from multiple non-brand sources increasing their familiarity and comfort with your product or service.
We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on Facebook is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.
We rely on our strong relationships with beauty influencers to get usage + advertising rights, enabling us to run campaigns with 30% engagement rates!
Schedule a call with our strategists to discover how our campaigns can guide your customers from discovery to conversion.
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