We dream up 🔥 marketing strategies for fashion brands.
We are a full-service fashion influencer marketing agency with an in-house SaaS platform. We use data, strategy, and crazy-good ideas to create superbly clickable fashion influencer campaigns that help fast, mid-range, luxury, and circular fashion brands and retailers be seen, heard, and remembered.
We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, strategy, and crazy-good ideas to create superbly clickable influencer campaigns that help fast, mid-range, luxury, and circular fashion brands and retailers be seen, heard, and remembered.
Fashion and influencer marketing can be a beast. High-end brands have to toe the line between building awareness and maintaining exclusivity.
Fashion brands must keep up with the fashion industry and social trends. These challenges can make it tough to introduce new looks without canceling themselves or triggering a movement.
Regardless of your marketing goals or challenges, The Shelf team can dream up targeted fashion marketing campaigns with custom strategies that will grab the attention of even the most discerning fashion aficionados.
Our fashion brands marketing campaigns help you connect with and guide your customers along their path-to-purchase, and help them through each stage of their decision-making process.
We’re not your average fashion brand marketing agency. Learn how we can help differentiate your brand with unique fashion influencer marketing strategies.
Whether you're a fashion brand or a fashion retailer, chances are you have some very specific goals that you need to meet this month, quarter, or year. Our creative strategists craft campaign concepts with your target audience and business goals in mind. That's how we (and you) stay winning! ✨
Our fashion influencer agency platform delivers hundreds of thousands of profiles for leading fashionistas from all over the globe. We've been in the biz for 9 years. Over the years, our account managers have built an impressive network of fashion influencers.
In addition to accessing plenty of profiles, we can also uncover the bad actors who buy followers and engagement for their social media platforms. We like to keep things bot-free. And we would never want you to hire a fake influencer for your brand. Plus, nobody likes bad actors, so...
Our full-featured campaign dashboard will give you the power to monitor your influencer marketing strategy's progress. You'll have the tools to watch your campaign as it rolls out and glean key insights in real time.
Once influencer contracts are signed, you'll have access to campaign content right from the dashboard. You can reuse influencer material in other digital marketing efforts for your fashion brand.
Quality control is an important aspect of our company culture. We have art directors, copywriters, and strategists who assess influencer content on the regular. They work hard to provide fashion influencers with the necessary feedback to ensure your campaign can deliver the highest ROI.
We make it a point to roll out influencer campaigns in stages, giving your account manager and strategist time to evaluate each post (hello, QC) and make tweaks as needed. Our goal is to optimize the content produced from your fashion campaign for continued improvement over time.
There's life beyond brand awareness!! We structure campaigns to reach the #fashionista and #gentlemensfashion crowd, wherever they may be in their purchase process.
FASHION INFLUENCER MARKETING CASE STUDIES
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
The best fashion campaigns are driven by data. We use natural language processing and machine learning to determine which fashion influencers, creative concepts, and audiences will deliver the best results for your fashion campaign.
We're not a marketing agency for fashion brands–we do a lot more. We study your market, your audience, and your competitors. We know how to analyze trends and incorporate our findings into your influencer marketing for fashion brand campaigns. It's why we're so darn good at rolling out fashion campaigns.
At the end of the day, the only thing that matters is the results you get. Influencer selection is a big part of that. So, we go beyond choosing influencers that are a match to deciding which fashion influencer has the right audience to help fashion brands accomplish their marketing goals. It doesn't matter if they’re mega, macro, or micro influencers–if they can produce results, we can spot them a mile away.
We create an “echo chamber effect” that lets us use the visuals and messaging from your fashion campaign to show up at different points along your customer’s path to purchase. We combine our unique targeting capabilities with our ability to whitelist influencer content, delivering it to social media users as ads directly through influencer accounts. This nifty little technique widens your net by allowing you to target social media users beyond the influencer’s audience.
We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on Facebook is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.
We're a likable bunch, which allows us to build and leverage good relationships with fashion influencers to get usage + advertising rights, enabling us to run whitelisting campaigns with 30% engagement rates!
We can help. The Shelf works with some of the most influential fashion-forward icons, creators, and lifestylists.
Schedule a quick call with one of our strategists and learn how our fashion campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.
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