Best for: Product launches, New brands, Product explainers, Rebranding
For all the chatter around building campaigns to get clicks, every marketer understands one truth: brand lift always comes before a sale. And we have built extraordinary data-driven brand awareness influencer campaigns for amazing brands across tons of verticals.
Influencer marketing for brand awareness is nearly three times more effective at cementing memory recall than TV ads. No matter what, influencer marketing and brand awareness perfectly compliment each other.
We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage and optimize beautiful, click-worthy influencer campaigns to get your next brand awareness campaign launched and delivering.
The ability to launch a targeted influencer marketing brand awareness campaign that’s both compelling and memorable is critical to your brand’s success. We know that brand awareness is about more than just getting your name in front of people. It’s about being able to communicate your value in a way that’s captivating, succinct, and compelling enough to eventually get your prospects to start checking out your brand online.
We build brand awareness influencer campaigns that’ll introduce your brand, and more importantly, frontload your value to an audience of consumers that our data says are the most likely to be interested in your offering.
Nothing wrong with cookie cutters, but those aren't the kinds of campaigns we run. We custom-build influencer campaigns to meet the specific goals you've set for your brand. That's how we make sure your products can make the transition from being an in-feed post to being a budgetary staple.
The Shelf platform allows us to view the profiles of tens of thousands of influencers, makers, creators, and bloggers across hundreds of nuanced niches. So, there's always a way to find the right influencers to make our strategists' creative concepts look stop-scroll amazing. This is why we can run more targeted campaigns.
We see the nitty-gritty details of influencers, so we know whether or not they have real influence - or if it's a case of bought followers (yikes). And when it's real influence, we have the data and tools to find the categories in which influencers are the most and least influential.
Get real-time info on your campaign right from our client dashboard. Monitor the progress of your campaign and manage your team to make sure everything with your brand awareness campaign stays on track.
Once influencer contracts are signed, you'll have access to campaign content right from the dashboard, giving you the opportunity to easily download and repurpose content from creators who are working on your campaign. Then, you can use that content across your different branded channels. Or however the heck you want.
We have a team full of creatives, technologists, and strategists who take content pretty darn seriously. So both the campaign concepts and the content are seen by our copywriters, creative strategists, and account managers before and after they go live.
We roll out influencer campaigns in stages so your account manager and strategist can evaluate each influencer's post (because QC) and make any necessary tweaks to the content or your campaign as needed. We'll continually optimize your awareness campaign for better and better results.
We get that there's more to marketing than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take shoppers from awareness to raving fans.
Mandarins, reimagined. For Peelz, we ditched the “cute fruit” narrative, crafting a bold campaign that tapped into TikTok’s Interest Graph and edgy influencers. The result? 41M impressions, 1.7M total engagements, and a fresh, rebellious vibe that positioned Peelz as the ultimate citrus snack for millennials and Gen Z.
We helped The Honest Company steal the spotlight with a campaign that over-delivered by 6x on engagement promises. Instagram posts alone reached a stellar 4.32% engagement rate, and one standout piece of content even landed on Jessica Alba’s Story. Proof that authenticity and a connection to community drive results.
Thrifting meets style and sustainability in Savers Value Village’s campaigns. Over 1,977 pieces of influencer content drove 88M impressions in 2024, with engagement rates as high as 11%. From Halloween thrift flips to evergreen sustainability, we turned secondhand creativity into a cultural movement.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
A strong brand awareness influencer campaign has to be driven by technology. We use natural language processing and machine learning to make the best decisions around influencer selection, campaign concepts, and audience targeting.
We assess food brands and food retailers in your market, the food industry as a whole, and your target demographic. We check out the industry trends and build unique food campaigns that will make your brand and your products stand out in a crowded market.
To us, the only thing that matters are the results you get with your campaign. So, we go beyond choosing the foodies with the best pics and most engaged audience. We use data to determine which food influencer has the RIGHT audience to help you accomplish your campaign goals.
We combine unique targeting with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new customers to see messaging and visuals from your brand lift push from multiple non-brand sources. This increases their familiarity and comfort with your product or service.
We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.
We're kind of the cool kids in this whole thing. We're great at building good relationships with food influencers, allowing us to get our clients usage + advertising rights, enabling us to run whitelisting campaigns with 30% engagement rates!
Bold ideas. Cultural relevance. Data-first strategies.
At The Shelf, we create the blueprint that drives results for brands and inspires the industry. Ready to see what we can do for your brand?