We crack the attention code by transforming influencer content into high-converting, performance-ready media.SpliceLab™. Allowlisting. Deep learning. Real results.
We blend data science and creative strategy to build full-funnel influencer campaigns that drive action. Every click, scroll, and conversion accounted for.
SpliceLab™. Allowlisting. Deep learning. Real results.
Trusted by the World’s Most Innovative Brands.
What Performance Actually Means at The Shelf
Real ROI. Real Campaigns.
We don’t throw around “performance” just to sound sharp. At The Shelf, performance means creative built to convert, insights baked into every decision, and campaigns optimized for what your business actually needs—clicks, leads, sales, whatever moves the bottom line.
We’ve been running clicks-driven, data-backed influencer campaigns since before it was trendy. Real ROI. Real campaigns. Not just vibes and vanity metrics.
We combine influencer storytelling with smart paid strategy, platform-specific targeting, and allowlisting to transform organic reach into business outcomes. The result? Scroll-stopping content that actually performs.
Every campaign we launch is powered by SpliceLab™, our proprietary system for optimizing creator content into high-performing ads, and refined through our Optimization Flywheel—a repeatable process that turns insights into wins, and wins into scale.
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ROAS in retail with attributed sales of $2.1M in one month
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ROAS for QSR brands with full-funnel strategy
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ROAS for QSR brands with full-funnel strategy
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higher watch times on TikTok
and 4.2X higher VTRs on B2B content
CAMPAIGN SNAPSHOT: Engine x The Shelf
Webby-Nominated | B2B Social Campaign | Cross-Platform
Engine came to us to reach marketers across TikTok, Instagram, and LinkedIn with performance-driven influencer content. We built a skit-style campaign that drove 4.2x higher VTRs than benchmarked creative—and positioned Engine as the funnest brand in a boring B2B category.
Engine | Influencer-Led Skit Campaign
Comedic storytelling around B2B work travel woes. Skit-style vertical content boosted brand visibility and engagement across paid and organic.
📊 Organic
- • 510K+ Impressions
- • 91.7K Reels views (Shannon Fiedler)
- • 8.8K Total Engagements
- • 3.2% Highest IG ER (FentiFriedChicken)
- • 1.5K+ Shares on Engine Content
🚀 Paid
- • 11.7M Impressions
- • 773 Signups at $51.75 CPA
- • 4.22% Avg. CTR
- • 35.2K Landing Page Visits
- • Top performing skit-style content
How Our Optimization Flywheel Powers Performance
At The Shelf, performance isn’t an afterthought — it’s built into the core of every campaign we run.
Our Optimization Flywheel is a closed-loop system that turns influencer content into scalable, data-informed ad creative. Every piece of the process feeds the next. Find out more about how our performance engine runs.
#1 Influencer Selection
Based on fast-velocity data cues—business, market, audience.
#2 Content Creation
Influencers produce authentic, brand-aligned content.
#3 Amplication
Content is boosted through paid media and allowlisting.
#4 Performance Analysis
Real-time testing and data dashboards identify what’s driving ROI.
#5 Optimization
High-performing influencers are rehired; low performers are phased out .
This is how we continuously increase ROAS, lower CPAs, and generate real business outcomes — no fluff, no guesswork.
CAMPAIGN SNAPSHOT: Ello x The Shelf
High-CTR Parenting Campaign | EdTech Launch | TikTok + Instagram
Ello tapped The Shelf to drive trial sign-ups for its AI-powered reading companion. We launched a full-funnel influencer campaign built around parent POV content, smart allowlisting, and platform-specific targeting. The result? Viral reach, high-intent clicks, and creator-led storytelling that converted.
📊 Results That Turned Parents into Buyers
✅ 110K+ Link Clicks on $40K Paid Spend
✅ 7.7% CTR from Top Creator (83% of LPVs)
✅ 3.2x IG Story Engagement Over Benchmark
✅ 67K Landing Page Visits | 6.58M Impressions | 1.3M Engagements
Ello | Full-Funnel, Performance-Led Launch
Two-phase influencer campaign built to drive trial sign-ups for an AI-powered reading companion. Strategic creator selection, allowlisting, and real-time optimization led to 110K+ clicks and top-tier engagement across Instagram and TikTok.
📊 Performance
- • 6.58M Impressions (↑10% over goal)
- • 1.3M Total Engagements
- • 110.6K Link Clicks (Paid + Organic)
- • 99 Assets · 2.4x Overdelivery
- • 3.2x IG Story Engagement Over Benchmark
🚀 Allowlisting Wins
- • 105K Link Clicks via Meta
- • 67K LPVs from Paid Media
- • 7.7% CTR (Stephany & Cadence)
- • 54.6% VTR (Jaylyn · TikTok)
- • Best Content: Parent POV + Kid Benefit Messaging
What Makes It Work — The Components
🧠 Strategic Tactics
We start with strategy, not vibes.
Every campaign draws from proven performance archetypes like Hero Products, Viral Hitmakers, and Category Penetration — tailored to your goals.
🎬 Creator Content
We brief influencers to create assets that perform.
No random content. Just scroll-stopping, conversion-ready video and visuals created with our best practices baked in.
🔬 SpliceLab™
One creator video. Dozens of high-performing ads.
Our proprietary system tests hooks, edits, overlays, formats, and voiceovers to identify top-performing variations — and keep winning combinations in rotation.
🎯 Precision Allowlisting
We turn authentic creator posts into paid ads that convert.
Our allowlisting strategies beat standard branded content in CTR, ROAS, and CPA. It’s not boosting — it’s performance amplification.
📊 Performance Intelligence
Real-time testing. Data dashboards. Revenue clarity.
Custom dashboards, testing frameworks, and our post-tagging system surface what’s actually driving ROI — and where to scale next.
CAMPAIGN SNAPSHOT: Savers x The Shelf
Cross-Border Launch Campaign | Grand Openings + Evergreen | TikTok + Instagram
Savers partnered with The Shelf to support the launch of 23 new stores across the U.S. and Canada. We deployed a cross-market influencer strategy built to drive awareness, spark engagement, and convert digital buzz into in-store excitement. From Earth Month hauls to real-time “shop with me” content, creators turned thrift moments into measurable momentum.
📊 Results That Turned Thrift Finds into Foot Traffic
✅ 5.75M Organic Impressions | 184.7K Engagements
✅ 4.9K Link Clicks · 6.7K Sticker Taps · 1.3K Replies
✅ 86.7% Positive Sentiment from 9K+ Comments
✅ 59.5M Grand Opening Impressions (↑38% Over Goal)
✅ 2.21% IG Story ER (↑121% Over Benchmark)
Savers | Cross-Border, Performance-Driven Launch
Multi-activation rollout supporting 23 store openings across the U.S. and Canada. Influencer-driven content built awareness, sparked engagement, and drove in-store intent with measurable results across paid and organic.
📊 Performance
- • 5.75M Organic Impressions
- • 184.7K Engagements
- • 4.9K Link Clicks · 6.7K Sticker Taps · 1.3K Replies
- • 86.7% Positive Sentiment
- • 2.21% IG Story ER (↑121% over benchmark)
🏬 Grand Openings
- • 59.5M Impressions (↑38% above target)
- • 25.9K Engagements
- • Top Content: Reels + In-Store Hauls
- • Highest VTR: 29.2% (3.3x Campaign Avg)
Why Performance Marketing Outpaces Traditional Paid Media
Traditional ads often fall short in today’s dynamic digital landscape. Here’s how The Shelf’s performance-driven influencer marketing delivers superior results:
PROVEN RESULTS ACROSS CATEGORIES
Performance-Driven Campaigns Have Always Been the Standard for Us
Before it was a buzzword, it was our baseline. Here is a highlight reel of wins we’ve been able to get for brand clients over the last five years with our data-driven, repeatable, performance-driven frameworks.
Let’s Build Your Performance Engine
Let’s discuss how The Shelf can turn your influencer marketing into a performance-driven revenue channel.Let's Talk Performance