Best for: Clicks, Mobile app downloads, Site traffic, Retargeting, Product sales
Question: Is influencer marketing still an effective marketing strategy when the most important metrics are Clicks👆🏼 and Conversions🛒, and not just Likes🧡? Absolutely. Influencer marketing is a powerful tactic for driving results that directly impact your bottom line.
We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage and optimize beautiful, click-worthy influencer campaigns.
Over the years, we have been vocal advocates 📣 for using influencer marketing campaigns to seamlessly tie together omnichannel marketing efforts. We’re big fans of brands partnering with creators (surprise, surprise) to build a catalog of assets that can be reused at a bunch of different touchpoints along your customers’ path to purchase:
In your email marketing 💌 campaigns, on your 🌐 website, in paid ads, and on your own social channels.
Clicks-focused influencer campaigns, in particular, can play out in a number of different ways to achieve a number of different goals, which include driving sales. These also include building an influencer campaign to drive traffic back to a landing page on your website (we ran a campaign for Feit Electric like this), or increasing the number of new users and downloads of your mobile app (we ran a campaign for Greenvelope with this goal).
Nothing wrong with cookie cutters, but those aren't the kinds of campaigns we run. We custom-build influencer campaigns to meet the specific goals you've set for your brand. That's how we make sure your products can make the transition from being an in-feed post to being your customers' next must-have item.
The Shelf platform allows us to view the profiles of tens of thousands of creators, influencers, and bloggers across hundreds of nuanced niches. So, there's always a way to find the right influencers to make our strategists' creative concepts look stop-scroll amazing. This is why we can run more targeted campaigns.
We see the nitty-gritty details of influencers, so we know whether or not they have real influence - or if it's a case of bought followers (yikes). And when it's real influence, we have the data and tools to find the categories in which influencers are the most and least influential.
Get real-time info on your campaign right from our client dashboard. Monitor the progress of your campaign and manage your team to make sure everything with your clicks-focused influencer campaign stays on track.
Once influencer contracts are signed, you'll have access to campaign content right from the dashboard, giving you the opportunity to easily download and repurpose content from the creators working on your campaign. Then, you can use that content across your different branded channels. Or however the heck you want.
We have a team full of creatives, technologists, and strategists who take content pretty darn seriously. So both the campaign concepts and the content are seen by our copywriters, creative strategists, and account managers before and after they go live.
We roll out influencer campaigns in stages so your account manager and strategist can evaluate each influencer's post (because QC) and make any necessary tweaks to the content or your campaign as needed. We'll continually optimize your conversion campaign for better and better results.
We get that there's more to influencer marketing than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take shoppers from awareness to action to raving fans.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
Click-focused campaigns are driven by technology. We use natural language processing and machine learning to make the best decisions around influencer selection, campaign concepts, and audience targeting.
We assess brands and retailers in your market, your industry as a whole, and your target demographic. We check out the industry trends and build unique campaigns that will make your brand and your products stand out in a crowded market.
To us, the only thing that matters are the results you get with your campaign. So, we go beyond choosing the creators with the best pics and most engaged audience. We use data to determine which influencers can drive their followers to take very specific actions.
We combine unique targeting with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new customers to see messaging and visuals from your campaign from multiple non-brand sources. This increases their familiarity and comfort with your product or service.
We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.
We're kind of the cool kids in this whole thing. We're great at building good relationships with captivating storytellers, allowing us to get our clients usage + advertising rights, enabling us to run whitelisting campaigns with 30% engagement rates!
Bold ideas. Cultural relevance. Data-first strategies.