Feit Electric
We drove 47,000+ visitors to Feit Electric’s website with a ~$1.60 CPL and a 25% conversion rate on “Where to Buy” clicks, showing how mid-funnel campaigns turn interest into action.
Best for: Clicks, Mobile app downloads, Site traffic, Retargeting, Product sales
Question: Is influencer marketing still an effective marketing strategy when the most important metrics are Clicks👆🏼 and Conversions🛒, and not just Likes🧡? Absolutely. Influencer marketing is a powerful tactic for driving results that directly impact your bottom line.
We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage and optimize beautiful, click-worthy influencer campaigns.
Over the years, we have been vocal advocates 📣 for using influencer marketing campaigns to seamlessly tie together omnichannel marketing efforts. We’re big fans of brands partnering with creators (surprise, surprise) to build a catalog of assets that can be reused at a bunch of different touchpoints along your customers’ path to purchase:
In your email marketing 💌 campaigns, on your 🌐 website, in paid ads, and on your own social channels.
Clicks-focused influencer campaigns, in particular, can play out in a number of different ways to achieve a number of different goals, which include driving sales. These also include building an influencer campaign to drive traffic back to a landing page on your website (we ran a campaign for Feit Electric like this), or increasing the number of new users and downloads of your mobile app (we ran a campaign for Greenvelope with this goal).
We drove 47,000+ visitors to Feit Electric’s website with a ~$1.60 CPL and a 25% conversion rate on “Where to Buy” clicks, showing how mid-funnel campaigns turn interest into action.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
Click-focused campaigns are driven by technology. We use natural language processing and machine learning to make the best decisions around influencer selection, campaign concepts, and audience targeting.
We combine unique targeting with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new customers to see messaging and visuals from your campaign from multiple non-brand sources. This increases their familiarity and comfort with your product or service.
Bold ideas. Cultural relevance. Data-first strategies.
At The Shelf, we create the blueprint that drives results for brands and inspires the industry. Ready to see what we can do for your brand?