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How to Get Buy-In from Your CMO to Run a Q4 Influencer Marketing Campaign
Need to get buy-in from the higher-ups in your company? That’s a situation most marketing…
The Macro Guide to Working with Micro Influencers
Micro-influencers make the Instaworld go ‘round. They are the army of social media users who…
The Everything Guide to Partnering with Nano-Influencers
Gaining an influence over buyers is what every brand aspires to do. But let’s face…
What is Influencer Marketing?
Influencer marketing continues to grow and seamlessly integrate into our lives. But, what is it…
Influencer Tiers: Who Are the 5 Different Types of Influencers?
Ever wonder if your favorite influencer is considered a micro-influencer or macro-influencer? What about nano,…
How Nonprofits Can Use Social Media Content to Drive Awareness and Boost Support
If there’s one thing we’ve all had to reconcile in 2020 it’s the effectiveness of…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
The New FTC Disclosure Guidelines For Influencers Are A Doozy
This week, the FTC released its newest publication on endorsement guidelines called Disclosures 101 for…
Hands Down, The Best Instagram Takeovers (and why they worked)
This post was originally published Dec 2017. Last updated October 28, 2019 If you’ve invested…
Nano-Influencers: Who They Are and Why Brands Like Suave and Gymboree Are Partnering with Them
Influencer marketing has surged in the last couple of years. With 39 percent of marketers…
5 Smart Digital Marketing Strategies For Home Decor And DIY Brands
5 Social Marketing Strategies Brands Like Ikea, Ace Hardware and Chalk Ink Are Using to…
HOW TO CALCULATE INFLUENCER RATES (AND KNOW THE FACTORS THAT IMPACT YOUR PRICE)
Over the years, we’ve fielded tons of questions about influencer marketing, influencer rates, running campaigns,…
10 Social Media Strategies For Superior Super Bowl Marketing
More than 78 percent of Super Bowl watchers also engaged on social during Super Bowl…
How to Build a Data-Driven Blogger Roundup
Skip Playing Favorites. Our Blogger Roundups Are Actually Created Using Data from The Shelf Influencer…