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How the Interest Graph Is Transforming Content Discovery for Brands
November 15, 2024
10 Holiday Trends to Power Your Fall Marketing Strategy
Welcome to the 2023 holiday shopping season! I know – it’s the middle of summer.…
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
Gen Z Social Media: How They Use It and the Content They Want to See
Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
What Makes Them Buy: The Gen Z Spending Habits To Know in 2023
Gen Z consumers have some pretty unique characteristics, especially as it relates to how they…
Why Influencers May Be the Solution to Your B2B Marketing Problem
Can you use influencers to boost the performance of a B2B marketing campaign? Short answer:…
What Makes Them Buy: Millennial Parents in 2023
Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials –…
What Makes Them Buy: Millennial Men
What is it about Millennial Men that you need to know if you want them…
The 2023 Guide to Making a Plant-Based Brand Internet Famous
It’s no coincidence that the growth of the plant-based industry and the rise of the…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
INFOGRAPHIC: The Definition of an Influencer
Do you know Google is fielding tens of thousands of searches every month from people…
How to Loop Podcast Influencer Marketing Into Your Next Campaign
Have you ever thought about running a podcast influencer marketing campaign? We have. We actually…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…