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Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…
Is there still any value left in Earned Media Value?
Why Earned Media Value Still Matters So Much for Social Media Marketing (despite marketing traditionalists…
Everything You Could EVER Need to Know About the CBD Industry (Seriously)
Everyone wants a piece of the American Pie. Mostly true, right? Most sane people will…
Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign
Virtual influencers are a phenomenon that is getting lots of attention in the social media…
Designer Virtual Influencers Are the Next-Gen Instagram Celebrities
The growing cadre of digital personalities known as virtual influencers presents both opportunities and challenges…
PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?
Is PPC the Key to Super-Charging Your Influencer Marketing Campaign? Including influencers in your social…
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Marketing To Sports Fans: Viewership & Demographics [Infographic]
Memorial Day marks the unofficial start of summer, and you know what that means? NBA…
UGC Rights: Who Owns Your Sponsored Content?
How to Keep the Rights to the Content You Pay Influencers to Create for You…
Luxury Brands Are Using Digital to Tap Into the Millennial Market
The Luxury Industry’s Classic Marketing Strategy is Getting a Digital Upgrade The luxury industry is…
How Brands Are Using Experiential Marketing to Drive Sales
One of the major trends we see in marketing today is that of using branded…
How 5 Clothing Retailers Are Using Digital Marketing to Target Thrifters
The Rise of Recommerce and Online Resale Sites Part 2: How Retailers Like Depop, ASOS,…
Luxe Brand Analysis: Gucci, Farfetch, Mercedes-Benz
The landscape of luxury brand marketing is changing. Noticeably, luxury brands are moving away from…
New Year’s Deep Dive: Meal Kit Subscription Services
Food Box Subscription Services: Industry Overview and Analysis of 4 Leading Companies It’s the New…
WHAT MAKES THEM BUY: MILLENNIAL WOMEN & MILLENNIAL MOMS
The 8 Things About Millennial Women and Millennial Moms You May Be Missing By far,…