Marketers are spending more than ever before on social media and influencer campaigns. But how…
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How the Interest Graph Is Transforming Content Discovery for Brands
November 15, 2024
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
9 Powerful Influencer Marketing KPIs
You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing…
17 Key Influencer Marketing Trends for 2023
Influencer marketing has become an integral part of the digital landscape for many brands. As…
How to Get Buy-In from Your CMO to Run a Q4 Influencer Marketing Campaign
Need to get buy-in from the higher-ups in your company? That’s a situation most marketing…
Influencer Marketing ROI: Which Metrics Will Give You the Best Campaigns?
How do you know when an influencer marketing campaign has truly been successful? It all…
THE 7 METRICS YOUR SITE SHOULD TRACK IN TRAFFIC/CLICKS INFLUENCER CAMPAIGNS
A few years ago, back when everybody wanted to get into influencer marketing but nobody…
How to Improve the ROI of Your Holiday Influencer Marketing
5 Simple Tips for Getting Better Results with Your Influencer Campaign This Holiday Season One…
Why Vanity Metrics Matter Less Than You Think
Vanity Metrics: The Shady Side of Influencer Marketing (and Why Big Brands Are Finally Calling…