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Turn Influencer Content Into Your Best-Performing Ads

We crack the attention code by transforming influencer content into high-converting, performance-ready media.SpliceLab™. Allowlisting. Deep learning. Real results.

Let's Talk Performance

Turn Influencer Content Into Your Best-Performing Ads

We blend data science and creative strategy to build full-funnel influencer campaigns that drive action. Every click, scroll, and conversion accounted for.

SpliceLab™. Allowlisting. Deep learning. Real results.

Let's Talk Performance
Colorful illustration of performance engine process for influencer marketing. The Shelf Influencer Marketing Agency demonstrates a long history of building influencer campaigns for clicks and conversions, not just awareness.

Real ROI, Real Campaigns.

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ROAS for QSR brands with full-funnel strategy

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ROAS in retail with attributed sales of $2.1M in one month

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ROAS for QSR brands with full-funnel strategy

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visits to e-commerce product pages through strategic deep linking

Real results powered by SpliceLab™ and The Shelf’s Optimization Flywheel.

How Our Optimization Flywheel Powers Performance

At The Shelf, performance isn’t an afterthought — it’s built into the core of every campaign we run.
Our Optimization Flywheel is a closed-loop system that turns influencer content into scalable, data-informed ad creative. Every piece of the process feeds the next. Find out more about how our performance engine runs. 

Circular infographic showing The Shelf’s Optimization Flywheel for influencer marketing. Centered around “Fast Velocity Data Cues: Business, Market, Audience,” the cycle illustrates how influencers are hired, create content, and post. That content is amplified with paid media, leading to learnings that inform future decisions. High-performing influencers are rehired, while low performers are removed. Top performers go on to create more data-driven content, fueling an iterative loop of performance optimization.

This is how we continuously increase ROAS, lower CPAs, and generate real business outcomes — no fluff, no guesswork.

What Makes It Work — The Components

🧠 Strategic Tactics

We start with strategy, not vibes.

Every campaign draws from proven performance archetypes like Hero Products, Viral Hitmakers, and Category Penetration — tailored to your goals.

🎬 Creator Content

We brief influencers to create assets that perform.

No random content. Just scroll-stopping, conversion-ready video and visuals created with our best practices baked in.

Splice Lab at The Shelf

🔬 SpliceLab™

One creator video. Dozens of high-performing ads.

Our proprietary system tests hooks, edits, overlays, formats, and voiceovers to identify top-performing variations — and keep winning combinations in rotation.

Allowlisting Strategies

🎯 Precision Allowlisting

We turn authentic creator posts into paid ads that convert.

Our allowlisting strategies beat standard branded content in CTR, ROAS, and CPA. It’s not boosting — it’s performance amplification.

📊 Performance Intelligence

Real-time testing. Data dashboards. Revenue clarity.

Custom dashboards, testing frameworks, and our post-tagging system surface what’s actually driving ROI — and where to scale next.

Why Performance Marketing Outpaces Traditional Paid Media

Traditional ads often fall short in today’s dynamic digital landscape. Here’s how The Shelf’s performance-driven influencer marketing delivers superior results:

Side-by-side table comparing Traditional Paid Media with The Shelf’s Performance Marketing across four key metrics: CPM Efficiency: Traditional media has high costs for brand-safe content; The Shelf delivers 30–40% lower CPM using influencer content. Engagement Quality: Traditional ads have low trust; creator-led content drives higher intent and trust. Conversion Impact: Traditional requires expensive retargeting; influencers bring in pre-qualified traffic. Long-Term Value: Traditional ads stop with spend; influencer content continues performing post-campaign. Table highlights the benefits of performance-driven influencer strategies over conventional ad buying.

PROVEN RESULTS ACROSS CATEGORIES

Throwback Campaigns: The Early Wins That Set the Standard.

Before it was a buzzword, it was our baseline. These campaigns helped us define what performance-driven influencer marketing looks like — measurable, scalable, unforgettable.

Fantastic Campaigns

Let’s Build Your Performance Engine

Let’s discuss how The Shelf can turn your influencer marketing into a performance-driven revenue channel.

Let's Talk Performance