We track the social trends that matter—so you don’t have to. From biweekly snapshots to quarterly deep dives, get clear, curated insights that help your brand show up where culture happens.
We track the social trends that matter—so you don’t have to. From biweekly snapshots to quarterly deep dives, get clear, curated insights that help your brand show up where culture happens.
Fast Trends, Fresh Insights April 8, 2025
Every two weeks, we publish visual-first trend snapshots covering what’s bubbling up across Social, Search, and Purchase behaviors. These short scans are ideal for brands that want to plug into cultural conversations without sifting through the noise.
Social + Search Trends
The Social and Search Trends snapshot connects creator behavior with rising search terms to spotlight what audiences are watching, saying, and buying.
Festival Season Insights
Music festivals are fueling content creation and culture shifts. This trend scan shows how creators are using festivals as backdrops for discovery, nostalgia, and viral brand moments.
Easter 2025 Insights
This snapshot reveals the themes, aesthetics, and purchase patterns shaping Easter content across platforms—from DIY decor to candy-core hauls and creator-led basket drops.
What Is a Trend?
A trend is more than what’s popular — it’s a pattern of creative formats, behaviors, or ideas gaining momentum across platforms. On social, trends often combine:
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A compelling visual style
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A sticky sound or phrase
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A consistent message or mood
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And a trail of engaged creators + viewers
Why Trends Matter for Brands
Trends offer insight into what people care about — and how they’re expressing it.
They give brands the chance to show up in culture in ways that feel timely, natural, and native to the platform.
Types of Trends (and How They Work)
We break trends into two primary buckets — each with their own strategic rhythm
Current Trends
These are emerging right now — often sparked by culture, creators, or platform quirks.
They include:
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Moments (2–3 days): Flash trends like audios or challenges
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Signals (3–8 weeks): Repeatable themes or patterns
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Forces (8+ weeks): Cultural shifts that reshape behavior
Predictive Trends
These show up like clockwork. They’re seasonal, cyclical, and built into audience expectations.
Examples include:
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Spring cleaning
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Pride Month
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Festival fits
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Back to school
2025 Trends & Insights Archive
2025 Food & Beverage Landscape
From functional beverages to comfort food nostalgia, this report breaks down the flavor, format, and influencer-driven shifts shaping consumer behavior in 2025. A fast scan of what’s rising in CPG, what’s resonating on social, and what brands need to know to stay relevant in food and beverage.
2025 Skincare & Beauty Landscape
From AI-powered personalization to ingredient-led storytelling, this report maps the cultural and consumer shifts reshaping beauty. Dive into hybrid products, TikTok-driven discovery, and the rise of skinification across every category. A fast scan of what’s trending in skincare, what’s driving Gen Z purchases, and how brands can stay relevant in 2025 and beyond.
Tracking Trends: March 11, 2025
This report delivers a rapid read on what’s bubbling across social, search, and product discovery. From “Coquette Clothes” and AI glasses to comedic takes on surveillance and seasonal pastel buys, it’s your go-to for translating scroll signals into brand strategy — in one colorful scan.
Tracking Trends: Feb 25, 2025
This snapshot captures what creators are posting, what audiences are searching, and what products are popping. From the rise of “butter yellow” to elevator-style confidence tests and viral seasoning blends, it’s a quick scan of the cultural cues shaping behavior across social, search, and purchase. Built for scroll-speed reading — and strategy.
Trend Articles + Strategic Guides
Ready to dive deeper into the world of TikTok trends?
Download the Q2 Trends Report
Our Q2 Trends Report is your ultimate guide! It’s filled with in-depth insights, strategies, and real-world examples of brands successfully leveraging trends. Plus, our methodology for helping brands safely capitalize on trends is included, ensuring you can navigate this landscape with confidence.
Download the Q2 Trend Report