Marketers are spending more than ever before on social media and influencer campaigns. But how…
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6 Mother’s Day Marketing Strategies to Boost Foot Traffic
Mother’s Day is one of THE MOST celebrated holidays on earth, and for brands that…
Is Influencer Marketing Dead?
Influencer marketing is dead? 💀 Is it possible that the era of the social media…
Influencers in the Creator Economy: Is It Too Late to Become an Influencer?
Doesn’t it seem like everybody is an influencer these days? You may be wondering if…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
Facebook Ads vs Influencer Marketing
When deciding where to spend your precious marketing budget, you may find yourself weighing Facebook…
The Price of Influence: How To Set Your Influencer Marketing Budget
Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
9 Powerful Influencer Marketing KPIs
You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing…
Influencer Marketing for Crowdfunding: How It Works
So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding!…
The 2024 Guide to Marketing on Instagram
Before we dive into all things Instagram influencer marketing, I have a question: Red pill…
Influencer Marketing FAQ: 14 Frequently Asked Questions on Influencer Campaigns
Whether you’ve been in the industry for years or you’re just now dipping your toes…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
How To Transform Your Influencer Network Into Brand Advocates
Think about a product you love using or one that’s a big part of your…
How to Write an Influencer Brief That Gets AMAZING Campaign Content
Did you know that 3 in 4 marketing teams that have plans to run influencer…