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Brands Are Building In-House Creator Communities. But Without a System, It’s Just Noise.

March 12, 2026

2022 Guide to Instagram Influencer Marketing_cover
Influencer Strategies

The Marketer’s Guide to Instagram Influencer Marketing

Instagram influencer marketing in 2025? Yeah, it’s still very much a thing. In fact, Instagram…

Read More
The Shelf Team 2024-08-19T00:00:00-04:00
Influencer Strategies, Metrics and ROI

Which Social Media Platform Will Help You Drive the Most ROI?

Marketers are spending more than ever before on social media and influencer campaigns. But how…

Read More
Ariana Newhouse 2024-04-04T00:00:00-04:00
colorful line illustration for influencer selection
Influencer Campaign Strategy, Influencer Strategies

Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers

Influencer partnerships are an effective method for boosting brand awareness and driving action among your…

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The Shelf Team 2023-08-17T00:00:00-04:00
Guide, Influencer Marketing 101, Influencer Marketing Examples, Influencer Strategies

The 2024 Guide to Marketing on Instagram

Before we dive into all things Instagram influencer marketing, I have a question: Red pill…

Read More
Lira Stone 2023-06-22T00:00:00-04:00
Influencer Strategies, Resources for Bloggers & Influencers, Trending

The Marketer’s Guide to Instagram Features

For many of us, Instagram is already a part of daily life. But that doesn’t…

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Ariana Newhouse 2023-05-01T12:00:00-04:00
Influencer Strategies

How to Loop Live Shopping Into Your Influencer Campaigns

Shopping has been part of our everyday lives for thousands of years, and Live Shopping…

Read More
Lira Stone 2023-02-06T12:00:00-05:00
Influencer Marketing 101, Influencer Strategies

Influencer Marketing vs Brand Ambassadors: Here’s the Difference

If you’re like most businesses, you’ve realized that online relevance is the only way to…

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The Shelf Team 2023-01-05T11:10:00-05:00
line illustration - how do you track the roi of an influencer marketing campaign
Influencer Strategies

How To Transform Your Influencer Network Into Brand Advocates

Think about a product you love using or one that’s a big part of your…

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Atul 2022-10-13T11:23:00-04:00
6 types of influencer collabs - influencer collaboration
Influencer Strategies

Which Type of Influencer Collaboration Best Suits Your Brand?

Most brands and marketers will agree that the right influencer collaboration can deliver positive results…

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Atul 2022-05-17T00:00:00-04:00
macro guide to micro influencers illustration
Influencer Marketing 101, Influencer Marketing Examples, Influencer Strategies

The Macro Guide to Working with Micro Influencers

Micro-influencers make the Instaworld go ‘round. They are the army of social media users who…

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Saphia Lanier 2022-04-10T00:00:00-04:00
Guide, Influencer Marketing 101, Influencer Marketing Examples, Influencer Strategies

The Everything Guide to Partnering with Nano-Influencers

Gaining an influence over buyers is what every brand aspires to do. But let’s face…

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Saphia Lanier 2022-03-09T00:00:00-05:00
influencer marketing company
Influencer Strategies

8-Point Checklist: How to Find Influencers for Your Brand

How do you pick the best influencers for your social media campaign? It’s not as…

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The Shelf Team 2021-10-26T11:05:09-04:00
Influencer Strategies, Infographics, Insights

INFOGRAPHIC: The Definition of an Influencer

Do you know Google is fielding tens of thousands of searches every month from people…

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Konstantin Smirnov 2021-10-18T00:00:00-04:00
Influencer Strategies

What Is An Influencer?

Whether you are one, work with one, or are aspiring to become one, social media…

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Jessica Bovee 2021-10-04T12:00:00-04:00
yellow background with dots and 2D tiles that show different media formats
Influencer Strategies, Trending

What Changed? Social Media Influencer Marketing After The Events Of 2020

The Brand-Influencer Dynamic Was Forever Changed in 2020 A few days ahead of the General…

Read More
Sorilbran Stone 2021-01-21T03:03:00-05:00

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