Happy (almost) New Year! 🥳 The January 2024 social media calendar is packed with quirky hashtag holidays that provide the perfect opportunity for your brand to forge those important connections with your audience. As an added bonus, we’ve included some marketing tips and strategies to help you usher in the new year. But first, the calendar…
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New Year Marketing Is All About Targeting
January is the time when many marketing teams are reviewing what worked in the previous year and assessing the opportunities that lie ahead. Many of the next big retail events on the horizon don’t fit on our January social media calendar. And they present an interesting mix of opportunities for marketers:
- Official holidays: Easter and Mother’s Day
- Sporting events: The Super Bowl, March Madness
- Traditions: Valentine’s Day, St. Patrick’s Day festivities, spring cleaning, and spring break
Believe it or not, it’s already time to start thinking about your spring campaigns. And the best spring campaigns require for more specific targeting:
Valentine’s Day targets friends and couples. March Madness targets college basketball fans. St. Patrick’s Day targets fun-loving party-goers. Easter targets families with kids. And UK and US Mother’s Day both target older children and spouses.
Building effective spring marketing campaigns requires you to get good at using different types of content on different platforms for different audience segments.
The key is knowing which platforms to target and identifying the best types of content to use so you can loop the right influencers into the mix to create content that resonates.
January 2024 Social Media Calendar – Holidays Worth Noting
The arrival of January will bring with it some pretty interesting hashtag holidays that are perfect for your social media content marketing, including:
- National Blood Donor Month
- National Soup Month
- Sugar Awareness Week
- National Irish Coffee Day
- Cuddle Up Day
- National Popcorn Day
Want more topical marketing insights to guide your campaigns through every month of the year? Book a strategy call with one of our experts today!
About This Creator
Константин Смирнов | Wizard of Design
Konstantin Smirnov has a knack for dreaming up fantastical illustrations that convert complex concepts into really cool visuals. He has created an amazing catalog of magnificent illustrations and designs that help bring The Shelf branding to life. You’ll find his work on just about every creative asset we publish.
