As November rolls in, the holiday season kicks into high gear. The weather’s cooler, people are spending more time at home, and holiday planning is in full swing. While your competitors are casting a wide net to capture the holiday buzz, we recommend you go the other direction — hyper-targeting the right audience. That’s exactly what our November 2024 social media calendar is designed to help you do.
This year, we’re sharing all the tips to help you niche down and stand out. Check out the November 2024 social media calendar below, and feel free to embed it on your website using the code under the calendar.
November Social Media Calendar — Holidays to Note
November brings a host of engaging hashtag holidays that are perfect for your content marketing, including:
- No-Shave November
- National Native American Heritage Month
- World Communication Week
- Game and Puzzle Week
- Book Lovers Day
- Small Business Saturday
- World Kindness Day
Hyper-Target Your Audience with Micro Campaigns
The main takeaway from our November calendar? It’s time to start hyper-targeting. No matter your holiday campaign’s goals, hyper-targeting should be a key element. Here’s why:
Zeroing in on specific audience segments allows you to track engagement and responsiveness in real-time. You can quickly adjust your campaign messaging as needed to optimize performance. This way, when it’s time to launch your larger campaign just before Thanksgiving, you’ll know exactly which messages resonate best with your audience.
Hyper-targeting is also a smart strategy for running influencer campaigns on a smaller budget. In fact, here are a few ways you can hyper-target throughout October and November. These ideas are adapted from our post on 30 influencer marketing strategies to boost your sales.
1. Giveaways and Contests
Quick to create and easy to execute, these types of posts can significantly increase your visibility and grow your audience with minimal effort.
2. Ambassadorships
Recruit influencers to act as brand ambassadors. This strategy helps build your catalog of marketing assets while sticking to a set budget.
3. Webinars
Perfect for B2B marketing. Partner with an influencer to sponsor a webinar, or provide an expert speaker to share valuable insights. This allows you to leverage the influencer’s promotional efforts while aligning your brand with helpful content.
4. Podcasts
Podcast influencer marketing is on the rise, especially for products that need more in-depth explanations. Podcasts offer a captive audience, and your sponsored content can continue to be discovered long after your campaign ends.
That’s a Wrap on the November Social Media Calendar
Happy early holidays! We wish you success in hyper-targeting your festive campaigns and achieving all your year-end goals. Let’s close out 2024 strong!
