Whether for good or bad, 2020 was pretty much TikTok’s year to shine. This year,…
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The Social Media Trends ECommerce Stores Are Adopting
The power of social media is undisputed. Take, for example, the plain orange square posted…
11 Influencer Campaigns Examples For Conversions, Awareness, Or Content
Okay, so a few days ago, we published an infographic detailing the different ways you…
INFOGRAPHIC The Three Types of Influencer Campaigns
If your influencer marketing campaigns aren’t working, the problem is most likely the result of…
The Ins and Outs of Using Influencer Marketing to Boost SEO (and Vice versa)
Originally posted Sep 2018 back in the olden days 🙃 Massive overhaul Jul 2020 😎…
Before Your Repost… Rules for Repurposing Influencer-Generated Content
A common outcome brands want to see from their influencer marketing campaigns is a growing…
Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear
Being able to adapt to changes quickly is what makes marketers superheroes. Those who’ve been…
11 Effective Ways to Maximize Your Brand Presence on Social Media
If your brand, like most, happens to be one that’s working tirelessly to build a…
Election2020: Campaigning in the Time of Social Distancing
No Polls. No Canvassing. No Rallies. How to Reach Voters When Your Campaign Suddenly Has…
Influencers x Politics: Should the Two EVER Mix?
There’s no doubt that social media marketing is an effective method of reaching large swaths…
Hometown Heroes: How to Find and Partner with Blue Collar influencers
There are some verticals that are just a tough space for influencer marketing. For example,…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
Small Adjustments You Can Make to Drive Huge Brand Lift
New year. New goals. New ideas. It’s the perfect time to talk brand lift. Now,…
5 Tight and Toned Social Media Strategies for Health and Fitness Brands
Welcome to the New Year! Our social feeds are about to fill up with #NewYearNewMe…