Originally posted Sep 2018 back in the olden days 🙃 Massive overhaul Jul 2020 😎…
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How to Leverage Facebook Live for Influencer Marketing
October 7, 2024
Before Your Repost… Rules for Repurposing Influencer-Generated Content
A common outcome brands want to see from their influencer marketing campaigns is a growing…
Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear
Being able to adapt to changes quickly is what makes marketers superheroes. Those who’ve been…
11 Effective Ways to Maximize Your Brand Presence on Social Media
If your brand, like most, happens to be one that’s working tirelessly to build a…
Election2020: Campaigning in the Time of Social Distancing
No Polls. No Canvassing. No Rallies. How to Reach Voters When Your Campaign Suddenly Has…
Influencers x Politics: Should the Two EVER Mix?
There’s no doubt that social media marketing is an effective method of reaching large swaths…
Hometown Heroes: How to Find and Partner with Blue Collar influencers
There are some verticals that are just a tough space for influencer marketing. For example,…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
Small Adjustments You Can Make to Drive Huge Brand Lift
New year. New goals. New ideas. It’s the perfect time to talk brand lift. Now,…
5 Tight and Toned Social Media Strategies for Health and Fitness Brands
Welcome to the New Year! Our social feeds are about to fill up with #NewYearNewMe…
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…
Last Minute Gift Guide: Influencer Brands, Products & Merch That Made our Wish List
This is it. This is pretty much the final week to get that online shopping…
How to Future-Proof Your Brand’s Online Reputation
Consumers are looking to online search results with increasing regularity to find new brands, products,…
Black Friday Marketing: 5 Tips to Make Your #ShopSmall Campaign Way more Effective
More shoppers than ever will shop major deals on their phones after gobbling down turkey…