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The AI x Influencer Marketing Trend: Virtual Influencers and AI
January 9, 2025
Election2020: Campaigning in the Time of Social Distancing
No Polls. No Canvassing. No Rallies. How to Reach Voters When Your Campaign Suddenly Has…
Influencers x Politics: Should the Two EVER Mix?
There’s no doubt that social media marketing is an effective method of reaching large swaths…
Hometown Heroes: How to Find and Partner with Blue Collar influencers
There are some verticals that are just a tough space for influencer marketing. For example,…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
Small Adjustments You Can Make to Drive Huge Brand Lift
New year. New goals. New ideas. It’s the perfect time to talk brand lift. Now,…
5 Tight and Toned Social Media Strategies for Health and Fitness Brands
Welcome to the New Year! Our social feeds are about to fill up with #NewYearNewMe…
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…
Last Minute Gift Guide: Influencer Brands, Products & Merch That Made our Wish List
This is it. This is pretty much the final week to get that online shopping…
How to Future-Proof Your Brand’s Online Reputation
Consumers are looking to online search results with increasing regularity to find new brands, products,…
Black Friday Marketing: 5 Tips to Make Your #ShopSmall Campaign Way more Effective
More shoppers than ever will shop major deals on their phones after gobbling down turkey…
The New FTC Disclosure Guidelines For Influencers Are A Doozy
This week, the FTC released its newest publication on endorsement guidelines called Disclosures 101 for…
Add Some Umph! to Your Thanksgiving Marketing by Targeting Moments
Earlier this year, Facebook IQ released Moments That Bring People Closer Together, a report detailing…
Hands Down, The Best Instagram Takeovers (and why they worked)
This post was originally published Dec 2017. Last updated October 28, 2019 If you’ve invested…