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The Beginner’s Guide to Facebook Influencer Marketing
September 26, 2024
TikTok or Reels? How to Point Your Marketing Spend to the Right Platform
Should you use Reels? Is it really necessary? How big of a deal is this…
INFOGRAPHIC The Three Types of Influencer Campaigns
If your influencer marketing campaigns aren’t working, the problem is most likely the result of…
The Ins and Outs of Using Influencer Marketing to Boost SEO (and Vice versa)
Originally posted Sep 2018 back in the olden days 🙃 Massive overhaul Jul 2020 😎…
Before Your Repost… Rules for Repurposing Influencer-Generated Content
A common outcome brands want to see from their influencer marketing campaigns is a growing…
Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear
Being able to adapt to changes quickly is what makes marketers superheroes. Those who’ve been…
11 Effective Ways to Maximize Your Brand Presence on Social Media
If your brand, like most, happens to be one that’s working tirelessly to build a…
Election2020: Campaigning in the Time of Social Distancing
No Polls. No Canvassing. No Rallies. How to Reach Voters When Your Campaign Suddenly Has…
Influencers x Politics: Should the Two EVER Mix?
There’s no doubt that social media marketing is an effective method of reaching large swaths…
Hometown Heroes: How to Find and Partner with Blue Collar influencers
There are some verticals that are just a tough space for influencer marketing. For example,…
Influencer Campaign Planning: Defining Your Target Audience
This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
Small Adjustments You Can Make to Drive Huge Brand Lift
New year. New goals. New ideas. It’s the perfect time to talk brand lift. Now,…
5 Tight and Toned Social Media Strategies for Health and Fitness Brands
Welcome to the New Year! Our social feeds are about to fill up with #NewYearNewMe…
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…