What Do You Say to An Influencer? Updated May 2019 When it comes to influencer…
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A Simple(ish) 7-Step Plan for Finding the Right Influencers for Your Brand
We’ll be the first to admit it: there are a ton of ways and some…
UGC Rights: Who Owns Your Sponsored Content?
How to Keep the Rights to the Content You Pay Influencers to Create for You…
Luxury Brands Are Using Digital to Tap Into the Millennial Market
The Luxury Industry’s Classic Marketing Strategy is Getting a Digital Upgrade The luxury industry is…
How Brands Are Using Experiential Marketing to Drive Sales
One of the major trends we see in marketing today is that of using branded…
How 5 Clothing Retailers Are Using Digital Marketing to Target Thrifters
The Rise of Recommerce and Online Resale Sites Part 2: How Retailers Like Depop, ASOS,…
Luxe Brand Analysis: Gucci, Farfetch, Mercedes-Benz
The landscape of luxury brand marketing is changing. Noticeably, luxury brands are moving away from…
Marketing Outdoor Brands: 4 Smart Campaigns (and why they worked)
Marketing campaigns for sports and outdoor brands have matured a lot over the last 10…
11 EASY WAYS TO BOOST INSTAGRAM ENGAGEMENT IN 2019
By now, we all know just how powerful a tool Instagram can be to help…
New Year’s Deep Dive: Meal Kit Subscription Services
Food Box Subscription Services: Industry Overview and Analysis of 4 Leading Companies It’s the New…
5 Smart Digital Marketing Strategies For Home Decor And DIY Brands
5 Social Marketing Strategies Brands Like Ikea, Ace Hardware and Chalk Ink Are Using to…
HOW TO CALCULATE INFLUENCER RATES (AND KNOW THE FACTORS THAT IMPACT YOUR PRICE)
Over the years, we’ve fielded tons of questions about influencer marketing, influencer rates, running campaigns,…
INSPIRATION & ANALYSIS: FAST FASHION VS HIGH-END APPAREL
Holiday Campaign Analysis: Fast Fashion Brands vs High-End Department Store Brands A staple of the…
What Makes Them Buy: Millennial Women
Millennial women are the most captivating consumer segment in recent history. Every major cultural and…
9 Ways Influencer Can Get Eyes on Your Holiday Food Campaign
Strategies for Rolling Out a Holiday Food Campaign to Boost Brand Lift and Get Clicks…