The growing cadre of digital personalities known as virtual influencers presents both opportunities and challenges…
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Here Is EXACTLY How We Ran Our First Influencer Campaign
Updated May 2019 Working with bloggers can be a somewhat daunting task if you’ve never…
8 Brands That Used Nostalgia Marketing To Captivate
Updated December 2020 Brands and marketers have come to recognize the impact Memory Lane can…
PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?
Is PPC the Key to Super-Charging Your Influencer Marketing Campaign? Including influencers in your social…
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Marketing To Sports Fans: Viewership & Demographics [Infographic]
Memorial Day marks the unofficial start of summer, and you know what that means? NBA…
How to Do Blogger Outreach (Includes Templates)
What Do You Say to An Influencer? Updated May 2019 When it comes to influencer…
A Simple(ish) 7-Step Plan for Finding the Right Influencers for Your Brand
We’ll be the first to admit it: there are a ton of ways and some…
UGC Rights: Who Owns Your Sponsored Content?
How to Keep the Rights to the Content You Pay Influencers to Create for You…
Luxury Brands Are Using Digital to Tap Into the Millennial Market
The Luxury Industry’s Classic Marketing Strategy is Getting a Digital Upgrade The luxury industry is…
How Brands Are Using Experiential Marketing to Drive Sales
One of the major trends we see in marketing today is that of using branded…
Nano-Influencers: Who They Are and Why Brands Like Suave and Gymboree Are Partnering with Them
Influencer marketing has surged in the last couple of years. With 39 percent of marketers…
How 5 Clothing Retailers Are Using Digital Marketing to Target Thrifters
The Rise of Recommerce and Online Resale Sites Part 2: How Retailers Like Depop, ASOS,…
Luxe Brand Analysis: Gucci, Farfetch, Mercedes-Benz
The landscape of luxury brand marketing is changing. Noticeably, luxury brands are moving away from…
Marketing Outdoor Brands: 4 Smart Campaigns (and why they worked)
Marketing campaigns for sports and outdoor brands have matured a lot over the last 10…
Super Bowl Statistics and Spending (Digital Marketers Edition)
An Epic, By-the-Numbers Post on America’s Favorite Unofficial Winter Holiday – The Super Bowl This…