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[Infographic] 2024 Halloween Spending, Sales, Stats, and Trends
October 10, 2024
14 Latin Influencers to Follow this Hispanic Heritage Month
We’re about to take you on a whirlwind tour of some of the most influential…
Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”
If you’ve had the experience of joining a meeting and having someone use the term…
The 2023 Influencer Marketing Dictionary
Influencer marketing continues to grow and evolve rapidly. It seems like new terms and strategies…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
14 Fashion and Lifestyle Influencers to Follow this Fashion Week
As we gear up for New York Fashion Week, there is truly no better time…
Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers
Influencer partnerships are an effective method for boosting brand awareness and driving action among your…
What’s the Deal with Content Rights and Monetization?
Because the content creation economy is still a new online phenomenon, there aren’t a lot…
10 Holiday Trends to Power Your Fall Marketing Strategy
Welcome to the 2023 holiday shopping season! I know – it’s the middle of summer.…
Influencer Marketing vs Traditional Marketing: Which is Best for You?
Grabbing and keeping the attention of consumers seems to be more difficult now than ever.…
Affiliate Marketing vs. Influencer Marketing: Which is Better?
If you’re looking to break out of traditional advertising models, you may want to dive…
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
9 Powerful Influencer Marketing KPIs
You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
Influencer Marketing for Crowdfunding: How It Works
So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding!…