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Mastering Social Media Algorithms: The Interest Graph vs the Social Graph
Updated November 2024 Do you know anything about social media algorithms? Asking for a friend.…
Is Influencer Marketing Dead?
Influencer marketing is dead? 💀 Is it possible that the era of the social media…
Influencers in the Creator Economy: Is It Too Late to Become an Influencer?
Doesn’t it seem like everybody is an influencer these days? You may be wondering if…
The Amazon Lawsuit: Implications for Brands Selling on the Platform
The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and…
Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”
If you’ve had the experience of joining a meeting and having someone use the term…
The 2023 Influencer Marketing Dictionary
Influencer marketing continues to grow and evolve rapidly. It seems like new terms and strategies…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers
Influencer partnerships are an effective method for boosting brand awareness and driving action among your…
What’s the Deal with Content Rights and Monetization?
Because the content creation economy is still a new online phenomenon, there aren’t a lot…
10 Holiday Trends to Power Your Fall Marketing Strategy
Welcome to the 2023 holiday shopping season! I know – it’s the middle of summer.…
Influencer Marketing vs Traditional Marketing: Which is Best for You?
Grabbing and keeping the attention of consumers seems to be more difficult now than ever.…
Affiliate Marketing vs. Influencer Marketing: Which is Better?
If you’re looking to break out of traditional advertising models, you may want to dive…
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
9 Powerful Influencer Marketing KPIs
You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing…