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Your Guide to Local Influencer Marketing
The whole universe seems like it’s just a click away. You can marvel at the…
What is the Market Size for Influencer Marketing?
Why write a whole post on the influencer marketing market size? Can’t you just give…
5 Thanksgiving Strategies to Help You Gobble Up Your Influencer Marketing Goals
It’s almost turkey time! We’ve rounded up five finger-licking Thanksgiving strategies to help you clean…
Mastering Social Media Algorithms: The Interest Graph vs the Social Graph
Updated November 2024 Do you know anything about social media algorithms? Asking for a friend.…
Is Influencer Marketing Dead?
Influencer marketing is dead? 💀 Is it possible that the era of the social media…
Influencers in the Creator Economy: Is It Too Late to Become an Influencer?
Doesn’t it seem like everybody is an influencer these days? You may be wondering if…
The Amazon Lawsuit: Implications for Brands Selling on the Platform
The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and…
14 Latin Influencers to Follow this Hispanic Heritage Month
We’re about to take you on a whirlwind tour of some of the most influential…
Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”
If you’ve had the experience of joining a meeting and having someone use the term…
The 2023 Influencer Marketing Dictionary
Influencer marketing continues to grow and evolve rapidly. It seems like new terms and strategies…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
14 Fashion and Lifestyle Influencers to Follow this Fashion Week
As we gear up for New York Fashion Week, there is truly no better time…
Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers
Influencer partnerships are an effective method for boosting brand awareness and driving action among your…
What’s the Deal with Content Rights and Monetization?
Because the content creation economy is still a new online phenomenon, there aren’t a lot…