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TikTok Trends 101: Decoding TikTok’s Trend Ecosystem
September 30, 2024
What Makes Them Buy: Millennial Men
What is it about Millennial Men that you need to know if you want them…
The Periodic Table Of Influencer Marketing Elements
Influencer lingo, marketing jargon, and the seemingly zillions of elements that make up and influencer…
The 2023 Guide to Making a Plant-Based Brand Internet Famous
It’s no coincidence that the growth of the plant-based industry and the rise of the…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
Influencer Marketing vs Brand Ambassadors: Here’s the Difference
If you’re like most businesses, you’ve realized that online relevance is the only way to…
St. Patrick’s Day Marketing Tips to Get The Green
St. Patrick’s Day presents a great opportunity for marketing teams to use smart – and…
The 2023 Guide to Running Your First Influencer Marketing Campaign
So, you want to learn how to run an influencer marketing campaign? Good news. You’re…
The Marketer’s Guide to Discord for Community Building
Whether you’re a gamer who already has the Discord app, or you’re looking to build…
Influencer Marketing for Conversions vs Influencer Marketing for Awareness
By far, the outcome our brand clients are most focused on in the current market…
17 Key Influencer Marketing Trends for 2023
Influencer marketing has become an integral part of the digital landscape for many brands. As…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
How To Transform Your Influencer Network Into Brand Advocates
Think about a product you love using or one that’s a big part of your…
The Savvy Marketer’s Guide to Influencer Insurance
The last decade has seen the preeminent rise of social media influencer marketing. Nearly 41…