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What Makes Them Buy: The Gen Z Spending Habits To Know in 2023
Gen Z consumers have some pretty unique characteristics, especially as it relates to how they…
Why Influencers May Be the Solution to Your B2B Marketing Problem
Can you use influencers to boost the performance of a B2B marketing campaign? Short answer:…
How To Use Pinterest Marketing To Power Your Influencer Strategy
Bloggers may be clued in on something your brand is actually missing: Pinterest is an…
What Makes Them Buy: Millennial Parents in 2023
Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials –…
How to Launch a Product on Instagram in 8 Simple Steps
Launching a new product on Instagram can feel daunting, but it doesn’t have to. Exact…
2023 Influencer Marketing Best Practices
The most effective influencer marketing campaigns may differ in many ways, but they also share…
How to Loop Live Shopping Into Your Influencer Campaigns
Shopping has been part of our everyday lives for thousands of years, and Live Shopping…
The Periodic Table Of Influencer Marketing Elements
Influencer lingo, marketing jargon, and the seemingly zillions of elements that make up and influencer…
The 2023 Guide to Making a Plant-Based Brand Internet Famous
It’s no coincidence that the growth of the plant-based industry and the rise of the…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
Influencer Marketing vs Brand Ambassadors: Here’s the Difference
If you’re like most businesses, you’ve realized that online relevance is the only way to…
St. Patrick’s Day Marketing Tips to Get The Green
St. Patrick’s Day presents a great opportunity for marketing teams to use smart – and…
The 2023 Guide to Running Your First Influencer Marketing Campaign
So, you want to learn how to run an influencer marketing campaign? Good news. You’re…