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Gen Z’s Leveled-Up Version of Halloween🎃
September 23, 2024
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
Influencer Marketing vs Brand Ambassadors: Here’s the Difference
If you’re like most businesses, you’ve realized that online relevance is the only way to…
St. Patrick’s Day Marketing Tips to Get The Green
St. Patrick’s Day presents a great opportunity for marketing teams to use smart – and…
The 2023 Guide to Running Your First Influencer Marketing Campaign
So, you want to learn how to run an influencer marketing campaign? Good news. You’re…
The Marketer’s Guide to Discord for Community Building
Whether you’re a gamer who already has the Discord app, or you’re looking to build…
Influencer Marketing for Conversions vs Influencer Marketing for Awareness
By far, the outcome our brand clients are most focused on in the current market…
17 Key Influencer Marketing Trends for 2023
Influencer marketing has become an integral part of the digital landscape for many brands. As…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
How To Transform Your Influencer Network Into Brand Advocates
Think about a product you love using or one that’s a big part of your…
The Savvy Marketer’s Guide to Influencer Insurance
The last decade has seen the preeminent rise of social media influencer marketing. Nearly 41…
14 Examples of Social Media Holiday Posts to Inspire Your Creativity
Influencer marketing is one-part science and perhaps three-parts art. The science of influencer marketing –…
20 Crypto Influencers That Will Help You Open the Doors of Web3
If there’s is one thing that can be said about crypto, metaverse, and DeFi: it’s…
How to Get Buy-In from Your CMO to Run a Q4 Influencer Marketing Campaign
Need to get buy-in from the higher-ups in your company? That’s a situation most marketing…